A Loona-led dinner in Paris for our client, Self Cntrd

When Self Cntrd came to us with the idea of hosting an intimate fashion dinner in Paris, we knew this couldn’t be just another event. It had to feel like the brand itself — unapologetic, intentional, and warm. A night that felt like a manifestation — not just a celebration.

And so The Centre Table was born.

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The Concept

As an agency, we’ve always believed that good events don’t just look beautiful — they feel alive. For Self Cntrd, the brief was clear:

“Make it feel like us. Make it feel like choosing yourself is a love language.”

We didn’t just want guests to arrive and eat — we wanted them to arrive and transform.

To feel seen. Reflected. Affirmed.

The idea of one long, golden-lit table became a metaphor — for community, confidence, and convergence. One table. Many stories. One collective energy.

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The Creative Process

From the very first brainstorm, our team worked across time zones with Self Cntrd to make sure every detail spoke the brand’s language.

• Mirror cards with affirmations — more than just pretty props; they became moments.

• A custom-designed menu in sync with the overall visual identity of the collection.

• Guest packaging styled like editorial gifting — no two seats were the same.

• Florals, candles, and tableware were all handpicked to reflect Self Cntrd’s balance of soft luxury and bold presence.

We weren’t just producing a dinner.

We were crafting a physical manifestation of a mindset.

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The Execution

Held in the heart of Paris, The Centre Table was a creative and logistical sprint — but one filled with joy, spontaneity, and serious attention to vibe.

The Loona team worked hand-in-hand with Paris-based partners to bring the vision to life. From printed materials to styling logistics, from affirmations to seating plans — no corner was left untouched.

As always, there were last-minute hurdles (some of which involved international shipping 😅), but every bit of it was worth it when the first guest walked in.

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The Night

When guests took their seats, something clicked.

People didn’t just attend — they arrived.

In their outfits, in their energy, in their full Self Cntrd selves.

It wasn’t just a dinner. It was an alignment.

A reminder that the most powerful thing you can bring to any table… is yourself.

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What’s Next

This was the first edition of The Centre Table. But it’s not the last.

We’re already dreaming up what this series can become — across cities, across collections, always rooted in the same truth:

You come first. And that’s the point.

We’re endlessly grateful to the team at Self Cntrd for trusting us to bring this to life — and to every guest who made the night unforgettable.